A 20% off Tuesday either works or it does not, and you find out afterwards. The uncomfortable version is the one that fills the room and loses money on every cover, which looks like success on the door count.
WowMenu forecasts revenue and margin impact before a promotion goes live, so the decision is made with numbers rather than hope.
Blanket discounting trains your best guests to wait for a discount. Targeting from real order history lets you separate the guest who needs an incentive from the one who was coming anyway — and stop paying to acquire someone you already had.
Campaigns go out over WhatsApp, SMS or email, chosen per campaign. Email is bundled generously; WhatsApp and SMS are metered separately per channel because they carry a real per-message cost, and every meter has a hard spending cap on by default.
Move the sliders to your own numbers. The point is not our figures — it is how little the uplift has to be before the subscription pays for itself.
5% is the conservative default. WowMenu pilot restaurants have reported considerably more, but your own number is the one that matters.
An estimate based on the figures you entered, not a forecast or a guarantee. Actual results depend on your menu, your guests and how the platform is set up.
WhatsApp, SMS and email. You choose per campaign, and each channel is counted separately so you can see what it costs.
Yes. Campaigns are forecast for revenue and margin before they go live, rather than reviewed afterwards.
Every messaging meter has a hard cap enabled by default, with alerts at 50%, 80% and 100% of your allowance. Auto-top-up is off unless you switch it on.