A paper stamp card treats a guest who spends £15 on a coffee run the same as one who books a table for eight. It also disappears the moment they lose their wallet, taking the relationship with it.
A loyalty programme built on guest profiles knows spend, visit frequency, branch and what they actually order — so recognition matches value.
Guests progress through tiers automatically based on real spend and visit history. Staff do not have to remember who is a regular, and regulars do not have to explain that they are.
A loyalty list that just sits there is a mailing list. Because tiers live alongside order history, you can target a campaign at, say, guests who used to come fortnightly and have not been in for six weeks — which is a different message from a blanket discount.
Move the sliders to your own numbers. The point is not our figures — it is how little the uplift has to be before the subscription pays for itself.
5% is the conservative default. WowMenu pilot restaurants have reported considerably more, but your own number is the one that matters.
An estimate based on the figures you entered, not a forecast or a guarantee. Actual results depend on your menu, your guests and how the platform is set up.
Neither. Loyalty is tied to the guest profile created when they order, so there is nothing to carry or install.
Yes. Guest profiles, tiers and history are unified across every branch on the account.
Yes — existing guest lists and past order history can be imported, so tiers and recommendations reflect real history from the start.